What we loved about the video, besides Deepika, is its innovation; it's exclusively produced for promoting the film online.
The strategy makes sense. Those frequenting multiplexes also go online to keep up with Bollywood. Reaching them through YouTube is smarter and cheaper than reaching them through.
Helmed by Vijay Lalwani and produced by Ritesh Sidhwani and Farhan Akhtar, Karthik Calling Karthik headlines Farhan Akhtar and Deepika Padukone.
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It is a comedy thriller about a man who gets phone calls from himself!
It hits theatres on February 26.